Gambling affiliate network Right Casino Media has launched the casino comparison website, RightCasino.com.
RCM director Michael Charalambous said: “Many gambling affiliate sites are low quality, poorly designed and built with little regard for user experience.
“We’re drawing inspiration from brands such as TripAdvisor and RightMove, applying the comparison model for long-term online casino marketing. Think the ‘GoCompare’ of online gambling.”
RightCasino offers players a “smart casino finder” to filter the site’s featured casinos according to a number of criteria including the user’s location and preferred currency, game and bonus preferences and the device on which they wish to play.
The website then generates a list of possible sites, ranked in line with the user’s requirements.
The site offers a clean, ad-free design, reviews and an extensive “need-to-know” section. “Above all else,” continued Charalambous, “we believe that online gambling should be fun, fair and safe for every player.
“We steer clear of paid rankings - we recommend casinos that we believe are best for the user, not the brands that pay us the best commission.”
