Denmark firm Reward Group, which aims to impact the online gaming industry with its gamified loyalty concept, has released the first version of its loyalty program, EkstraPoint, in Norway and Denmark.
With custom-made content, including slots and daily competitions, the EkstraPoint loyalty platform is aiming to hit new standards for online gaming loyalty.
Co-founder Kevin Mikkelsen said: “For us it was the natural way to go. If you are making a loyalty program for players, why not incorporate gaming as part of the way users interact with the site?”
Built on top of a range of social casino games, EkstraPoint offers 40 custom-made slot machines specifically created to generate leads and signups to the Ekstrapoint rewards program. Slot machines are customised with local content specific to each country and market.
“At the heart of the program lies the new concept of Gamified Loyalty Points. Players are challenged to earn points across several activities and events from SoMe activities, user submitted casino reviews, competitions, social casino games and most importantly from registering, depositing and playing on a wide range of real money casino brands,” Mikkelsen added.
EkstraPoint plans releases in the rest of Europe in 2019.
