Spanish gaming company Orenes Grupo has signed a deal with Racing Post B2B, who will provide racecards for horse racing and greyhounds to be used in the group’s Vivalasuerte.es stores and mobile app.
Orenes are looking to take advantage of the recent growth in the horse racing market in Spain, by teaming up and displaying Racing Post content on their mobile app and across the company’s 350 stores nationwide.
Orenes sportsbook director Juan Jose Lopez said the decision was swayed by Racing Post’s experience in the horse racing and greyhound market.
“Having over 30 years’ experience in the horse racing industry, it was an easy decision to go with Racing Post for all our racing content,” he said. “As market leaders, they will provide us with key information to help our customers both in store and online.”
The racecards contain elements to help customers find winners. On each racecard, Orenes customers will benefit from having form figures for every horse, details of the jockey, trainer and owner, weights and breeding at their fingertips.
Racing Post B2B international sales manager Daniele Alfonso discussed how it important it is to be partnering with new companies in Spain.
He said: “Our content helps bookmakers enhance and optimise their offering with bet-prompting and bet-generating content. Partnering with Orenes Grupo is an important step for us as we grow our business in Spain. The content will help the bookmakers inform their customers about UK and Irish horse racing and greyhounds.”
