PokerStars has announced a new marketing sponsorship with UFC, the martial arts organisation.
PokerStars is now the official poker partner of UFC and has a branded presence inside the Octagon, the cage used for the big pay-per-view fights including UFC 232: Jones vs Gustafsson 2, which was held in California on December 29.
Other partnership branding opportunities for the event will include the integration of PokerStars branding during the telecasts and digital and social media. Christopher Coyne, chief marketing officer at Stars Interactive, a division of The Stars Group, said: "UFC and PokerStars have much in common.
"We want to thrill and entertain, both in our products and customer experience. UFC has millions of fans and followers around the globe while PokerStars is the heavyweight of online poker. It is a classic combination.”
