B2B games platform Playzido, the joint venture between Endemol Shine Gaming and Black Cow Technology, has announced a strategic partnership with multi-channel gaming business Pariplay.
The partnership – approved this week by the Gibraltar Gaming Commission – will allow both parties to distribute Playzido games into Gibraltar-licenced operators for the first time.
Operators licenced in the jurisdiction will now have access to a growing portfolio of blockbuster titles from Endemol Shine Gaming, including a significant number of Deal or No Deal titles.
All games delivered via the Playzido platform benefit from Playzido’s marketing features such as the Free Spins Factory functionality, allowing operators to promote the Playzido games to their customers in a new way.
Stuart Banks, MD at Playzido, said: “This is a hugely exciting and very important relationship which opens up the Gibraltar market for us. For Playzido this is much more than a distribution deal and we will be working closely with Pariplay’s management to help deliver on some key strategic goals. We can’t wait to get live with our first operators in the coming months.”
Richard Mintz, Pariplay’s commercial director, said: “Playzido have an enviable catalogue of great games, including the world-renowned Deal or No Deal range of titles. Their games will undoubtedly be a very strong addition to our Fusion content portfolio, and our operators are already excited at the prospect of adding them to their casinos. We are extremely happy to have them on board.”
