PlayUp has teamed up with Wild Rose Casino and Resort in preparation for any future legalisation of igaming in Iowa, US.
The technology and entertainment group stated that should officials in Iowa move forward with igaming, PlayUp will be “poised to increase its operating footprint in the US.”
Dr Laila Mintas, PlayUp USA CEO, added: “At our core we are a daily fantasy sports operator. We are proud of these roots and that we are Australia’s number one DFS operator and offer some of the world’s largest DFS prizes. We also view a diverse product portfolio as key to our long-term growth and stability.
“iGaming is central in that diversification and we are aggressively getting market access in all states that are offering it, or will be offering it in the future.”
“The gaming market and consumer demands are always changing,” said Tom Timmons, president and COO of Wild Rose Entertainment. “We are proud to have a great partner like PlayUp in our corner to maximize our potential with igaming should it come to Iowa.”
PlayUp has already begun the regulatory process to gain licensure in Iowa for sports betting.
