Gambling technology giant Playtech has partnered with GVC Holdings to launch a new dedicated live casino studio, Elevation.

The purpose-built space will launch in stages over the next two months, backed by a major marketing campaign. It will initially feature five blackjack tables and a roulette wheel studio.

With a vast video wall creating a backdrop of a fully immersive skyline, Elevation is designed to be a visual spectacle for players, bringing the live casino experience to life across GVC’s brands.

Shimon Akad, COO at Playtech, said: “As the parent company behind some of the most iconic brands in online gambling, GVC has been a key partner for us for many years, and we’re delighted to be extending that partnership with the development of Elevation.

“We’ve significantly invested in our live casino technology and facilities in recent years, in addition to continually diversifying our content – so in a year when we’ve done more than ever to enhance our product, it seems only fitting to be working with an industry leader to deliver an ever-more innovative live experience.”