Playtech has announced the roll-out of its casino offering in multiple markets across GVC’s leading brands, including bwin, Sportingbet, partypoker, PartyCasino, Foxy Bingo, Foxy Casino and Crystalbet.
The UK, Spain, Italy and Georgia have become the latest key markets in which GVC has launched Playtech’s content on its legacy brands following the signing of a long-term partnership between the two companies earlier this year.
In the UK, bwin and Sportingbet will also take the exclusive Casino tab already offered on GVC’s Ladbrokes and Coral brands, extending the Playtech gaming eco-system across GVC Group’s UK brands.
Powered by its data-driven IMS platform, Playtech’s products and services integrate with the operator’s own technology to deliver a seamless player journey across all verticals and channels.
Playtech and GVC’s partnership is also live across the key regulated markets of Belgium and Greece, where GVC holds a casino licence for its Sportingbet and Vistabet brands.
Meanwhile, Playtech is also now partnering with Betboo in the fast-growing Brazilian market. Latin America is a significant market for both companies, with Playtech building on its leadership in the region established through its omni-channel presence in Mexico and Columbia.
Shimon Akad, Playtech COO, said: “This programme of key launches represents the first stage of what we believe will be a significant, long-term partnership with GVC. GVC’s desire to bring Playtech’s products and services to all of its customers across its portfolio of leading brands underlines Playtech’s position as the preeminent technology partner in regulated and fast-growing markets. We have a longstanding partnership with GVC and we are pleased to see it grow. This deal is a real testament to the hard work of all our teams, especially the innovation of their content and services.”
