Playtech and the Netherlands’ state-owned gambling company, Holland Casino, are partnering with two universities on a new project.
‘A Safe Bet: design and evaluation of a player-tailored online responsible gambling promotion framework’ will be a four-year partnership led by the Erasmus University Rotterdam in collaboration with the University of Amsterdam.
It will be based on the exchange of knowledge, expertise and resources and aim to build a comprehensive responsible gambling framework to examine how best to tailor tools to customers' individual needs, risk levels and behaviour patterns.
The project also seeks to develop and evaluate new tools for online responsible gambling by developing and testing high-quality, evidence-based tailored interventions and tools in a live setting.
Shimon Akad, COO at Playtech, said: "We are investing in data analytics and digital solutions to promote responsible gambling and deliver solutions to reduce gambling-related harm.
“While there are already tools to help customers gamble safely, we want to significantly improve the effectiveness and use of these tools among customers.
“We believe the best way to achieve this goal is to work collaboratively with academic experts who can identify and evaluate new approaches based on scientific theory.”
Malinda Miener, chief compliance officer at Holland Casino, added: “Through our joint efforts we can develop new responsible gambling tools which are based on data and science. This is important because it makes our policies and tools on prevention better.”
