Playtech BGT Sports (PBS), the provider of omni-channel sports betting solutions, has extended its long-term partnership to supply self-service betting terminals (SSBTs) to Jenningsbet.

The new multi-year contract covers the independent operator’s retail estate throughout the UK.

The extension of the partnership reflects the growing demand for self-service products and a digitised in-shop user experience that delivers the latest sporting events and information directly to the customer’s fingertips.

Lee Drabwell, senior commercial director at Playtech BGT Sports, said: “We’re delighted to have extended our deal with Jennings and look forward to providing its customers with the best products and features available.

“Our SSBTs are now an integral part of the modern betting shop experience, particularly when it comes to in-play betting options. With the industry’s leading operators such as Jennings lining up to extend their agreements, we see this deal as the perfect endorsement for how good our product is.”

Julian Knight, managing director at Jenningsbet, said: “When it comes to driving incremental revenue and delivering the digitised retail experience that customers increasingly desire, extending our contract with PBS was a no-brainer.

“Self-service is integral to retail betting’s future and we’re seeing continued adoption across all our shops as more and more customers take to using them.

“Enhancing the customer experience through market leading technology is key to our strategy and we see PBS as the perfect partner to deliver that.”