Income Access has announced that it will partner with online casino, poker, bingo and sports betting provider PlayCherry.com.

Through this partnership, Income Access will provide PlayCherry with advanced affiliate marketing software to power the PlayCherry.com affiliate network.

Advanced administrative features will offer added control of the website’s campaigns and in-depth tracking reports will provide insight into the performance of those campaigns, allowing the company to optimise its online marketing efforts.

Chief executive officer of Income Access Nicky Senyard said: "Coupled with PlayCherry’s lucrative commission structure, affiliates will be in an ideal situation to boost their earnings."