Leeds-based digital media group Planet Sport has acquired sports betting tips marketplace Tipstrr.
Planet Sport intends to enhance its betting content proposition and develop new and engaging subscription models for its customers through the deal.
The company also plans to develop the Tipstrr product suite and cross-promote the brand across its owned and operated titles, including TEAMtalk and Football365.
Tipstrr aggregates, proofs and accredits sports betting tips from sports betting experts, processing and verifying more than 100,000 tips per month.
Tipstrr founder, Damien Fearn, said: “Joining Planet Sport allows us to reach a much wider audience and offer genuine value to more sports fans across the globe.
“The fit between the two companies was clear, even very early on in our discussions.”
Barrie Jarrett, CEO of Planet Sport, added the company had been following Tipstrr “for a while” and had previously identified them as a “great fit.”