Sports gamification and content provider GTG Network has announced a partnership with Penn National Gaming for its iSport Genius data insights and sports content to be a part of the new Barstool Sportsbook mobile app.

Penn National announced that the Pennsylvania Gaming Control Board has approved a live, real money test period for its Barstool Sportsbook app in Pennsylvania from September 15-17. 

Following the test period, Penn National intends to officially launch the Barstool Sportsbook app in Pennsylvania on September 18, subject to final regulatory approvals. Penn National plans to introduce the Barstool Sportsbook app in additional states in the coming months.

GTG Network’s iSG leverages trillions of pieces of data, producing over 20,000 facts per event with insights at an unprecedented depth. By providing this information, iSG helps improve the overall experience for bettors and sports fans alike by creating more informed users.

“We are excited to announce further growth in the US by partnering with Penn National, the nation’s largest regional gaming operator," said Nathan Rothschild, co-founder and partner at GTG Network.

"Like everyone else, we expect the Barstool Sportsbook app to make a significant impact in the US sports betting sector. We have been working closely with the team at Penn National and are excited to be a part of their Barstool Sportsbook product.”

“We seek to build fun, engaging and unique sports betting and gaming product experiences and the iSG data product complements that strategy," said Jon Kaplowitz, head of Penn Interactive.

"We are excited to be partnered with GTG Network and look forward to utilising their services as we scale the Barstool Sportsbook product across the US.”

This agreement will see GTG Network’s iSG deployed in all states where the Barstool Sportsbook app is launched. All of the world’s major professional leagues will be covered as well as a select group of college sports.