Paysafe, a leading specialised payments platform, has announced its expanded partnership with Betsson Group, the international igaming operator.

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Building on Paysafe’s long-standing payments support for Betsson globally, the company is now providing a range of traditional and alternative payment solutions to the new Betsafe online sportsbook for Colorado.

The extension of Betsson and Paysafe’s payments partnership to the US, starting in Colorado, is the latest phase of a partnership that dates back 15 years.

Since 2007, Betsson brands have been offering their European players the paysafecard online cash, or eCash, solution, including in major markets such as Sweden, Germany, Italy, Spain, Denmark and Greece.

In tandem, Paysafe’s Skrill and NETELLER digital wallets are payment methods for Betsson igaming brands in 60-plus global markets.

Now, with Betsson’s recent launch of its Betsafe mobile sportsbook for Colorado, Paysafe is facilitating Centennial State players’ online credit and debit card deposits.

Whether a sports bettor wants to wager on US sports league games or international sports, their card deposit to fund their Betsafe account will be processed seamlessly through Paysafe’s best-in-breed payment gateway.

The Paysafe integration also sees Betsafe able to offer players a comprehensive selection of alternative payment methods. Colorado sports bettors will be able to use Paysafe’s Skrill USA digital wallet, which underwent a major product upgrade in Q4 2021, to instantly make deposits and receive payouts of their winnings.

Alternatively, cash-focused sports bettors will be able to use either of Paysafe’s eCash solutions, paysafecard or Paysafecash, to fund their Betsafe accounts, with both APMs available at thousands of US in-store retailers in Colorado and across the wider US.

Zak Cutler, CEO of North America igaming at Paysafe, said: “We’re delighted to support our long-standing partner Betsson Group’s expansion into the US sports betting and igaming space with their Betsafe brand."