Safer gambling software provider Mindway AI is seeking business strategy advice from BetComply as part of a new partnership.

Rasmus Kjaergaard Mindway AI

Igaming technical and regulatory compliance firm BetComply will be trusted to offer Mindway advice on how best to implement its solutions into operators’ responsible gaming functions.

BetComply’s Jez White, who works on safer gambling and sustainability, will lead the partnership.

The compliance firm will also offer advice on Mindway AI’s product roadmap and new business opportunities, with a focus on GameScanner, which analyses player behaviour.

Mindway AI CEO Rasmus Kjaergaard (pictured) said BetComply’s “vast operational experience” will be a “huge asset.”

White said: “Our goal is to help bridge the gap between innovation and implementation, ensuring operators can fully harness tools like GameScanner to deliver more effective, proactive player protection.”

White joined BetComply in March after eight years at Entain as director of player protection systems and analytics.