This year marked Parlay Entertainment's seventh appearance at ICEi, and the online bingo giant used the London show as a platform to launch its upcoming software release, Parlay 5: Bingo without Borders.

Tyler Schwartz, communications specialist for Canada-based Parlay, said the company’s latest release marks a distinct shift towards Web 2.0. “Parlay 5 breaks new ground by making it easier than ever for bingo operators to launch multiple languages and currencies on a single bingo site or network,” he told iNTERGAMINGi.

The new software allows online bingo sites to aggregate players from around the world into a common bingo game, regardless of language or currency, resulting in increased player liquidity and massive bingo jackpots.

Other features of Parlay 5 include: complete internationalisation; improved financial accounting and reporting; enhanced configuration management; and many added bonus system features.

Over the past year, Parlay has added 25 new games to its portfolio. The company has partnered with third party providers such as Orbis and Dynamite Idea, and Schwartz also hinted at possible event sponsorship in the near future.