International betting holding Parimatch has announced a strategic partnership with Belarussian games developer and provider, Belatra Games, with the two companies collaborating on a joint online casino offering.
The partnership will see Belatra Games supply its casino games to Parimatch, including Piggy Bank, Lucky Drink, Princess of Swamp, and new slots Highway Stars, Blue Beard and Wildlife.
Over the course of 20 years, Belatra has worked with a range of gaming software developers such as SoftSwiss and Digitain, as well as online bookmakers such as 1xBet.
This long-term collaboration comes at a significant time, as the beginning of April will see changes in Belarussian law which will allow betting operators to launch online casinos in the Belarussian market.
For Parimatch – one of the first betting providers to facilitate bets in the CIS – this deal is of significant importance, as it aims to become one of the first licensed operators of online casinos in the Belarussian market.
Eugene Saveliev, head of gambling products at Parimatch, said: “The integration with Belatra was quick and precise. We have already received positive feedback from our customers, which is the main indicator of a successful collaboration for Parimatch. We are focused on delivering the best gaming experience possible, and for this, Belatra is the perfect partner.”
Sergey Chernyavski, deputy director at Belatra Games, said: “We are passionate about creating diversity, and are proud of the uniqueness of our online slots. We are pleased that Parimatch recognized the quality of our games, and chose us as their online casino games provider. Working with such a large international operator is a huge step for our company”.