Flutter Entertainment brand Paddy Power has launched betting tool Mix ‘N Match, developed by sports betting technology specialist Checkd Dev.
Mix ‘N Match enables users to build combination bets quickly by offering pre-configured betting opportunities which can be personalised rapidly, with filters helping users build smarter multi-leg bets far more easily.
Created bespoke for Paddy Power, the tool builds on the success of Checkd Dev’s Smart Acca iFrame product, which is licensed for use to tier-one operators including William Hill and Sky Bet.
Adam Patton, Checkd Dev managing director, said: “We are thrilled to have worked with Paddy Power on this innovative product. The collaborative approach taken with their internal team was a pleasure to witness too, both teams worked seamlessly together. We look forward to evolving the product even further as we begin to build a clearer picture of user behaviours.”
Rob Elliffe, head of product at Paddy Power, said: “Checkd Dev were great to work with throughout and despite being a complex product, delivery was on time. Mix ‘N Match is a truly innovative product and one that’s already proving popular with our customers, benefiting the user journey through the smart use of data to support betting decisions.”
