OpenBet will showcase its new casino content at EiG in Milan, Italy, this week.
As well as celebrating its 15th anniversary, the company has announced a series of partner agreements - Inspired Gaming Group, ALL3MEDIA International, Endemol Games UK, MX Gaming and Games Marketing - which will further boost the casino offering for its customers.
The partnership with Inspired will see a number of land-based games developed for the online platform. ALL3MEDIA International, OpenBet and Electracade, its subsidiary games developer, have announced an exclusive rights partnership to develop a slot game based on the UK’s ITV game show The Cube. Following an agreement with Endemol Games UK, the Hulkamania slot game will be added to OpenBet’s portfolio and the company is also in agreement with MX Gaming for further branded slot content to be released over the next few months.
Elsewhere, a partnership deal with Games Marketing will introduce a number of blackjack side bets that can be integrated to enable operators to maximise revenue opportunities. Blackjack Perfect Pairs and Lucky Lucky Blackjack will be the first to be released this year.
OpenBet CEO David Loveday commented: "We have come a long way in the last 15 years and we are very proud of the business we have become and the company we keep. From the very start, OpenBet had a clear vision of what it wanted to achieve and how it would go about getting there."
