North American online gaming operator Rivalry says its board of directors has initiated a review of strategic alternatives as the company looks to enter a new phase of growth.

Rivalry

Last August, the company’s CEO and co-founder Steven Salz said the Gen Z-focused casino and betting operator had seen “very motivating early results” from the pre-release of its Rivalry Token crypto offering.

That came after Rivalry’s casino segment was a “significant driver” of growth in 2023, with revenues of CA$6.4m up 92 per cent from 2022 and accounting for 52 per cent of stakes and wagers in the year.

The review aims to ensure the company is “best positioned for continued growth and innovation.”

“We have built a strong foundation in the online gaming sector, delivering an exceptional experience for our players while driving operational excellence,” said Salz.

“This review is a natural step in assessing how we can best create long-term value for our stakeholders while continuing to enhance our world-class gaming platform.”

Rivalry is working with XST Capital Group, an investment bank focused on the digital gaming sector, for its review.