Abelson Sports has released a Bet Builder product for sports betting operators.
The tool highlights player prop bets across the most popular football markets and is configured for unlimited leg combinations.
Pre-match, in-play and cash-out options are supported, while pre-built options showcase the most popular selections.
The Bet Builder can be paired with Abelson Sports’ Football Player Markets feed, but input sources are agnostic and originate from the operator’s own sportsbook feeds.
Jeeve Jeyaratnam, chief betting officer at Abelson Sports, said the Bet Builder is “attractively presented to the end user and which is easy to navigate and simple to integrate.”
“While we believe it will become a valuable addition to partners that already take our Football Player Markets feed, we have developed the product to be agnostic in terms of input feeds to open it up to the widest possible market. We look forward to seeing it go live with our first customers,” he added.
Abelson’s Bet Builder is available either as an iFrame or through an API, and it sits within the company’s Tech vertical.
