Online B2B poker provider Ongame Network, which Shuffle Master agreed to buy for around $20m, has signed major deals with two of the industry’s biggest names – Aristocrat and Bally Technologies.
Aristocrat Technologies has entered into a strategic relationship with Shuffle Master and Ongame Network that will bring together Aristocrat’s i-gaming platform, nLive, with the latter’s online poker solution. Under the agreement, Aristocrat will make available to its casino customers Ongame’s poker content, adding to over 30 proprietary games already included in the nLive package. The addition of the Ongame product will provide operators with another solution, in that it will allow them to access and share in a larger liquidity pool and network.
In a separate deal, Bally Technologies announced a strategic alliance with Shuffle Master and Ongame, under which Bally will offer Ongame’s poker platform through its own i-gaming platform. The ability to interface Ongame’s poker content through Bally’s i-gaming platform is intended to provide a best-in-class B2B offering and allow operators to choose world-class technology, while maintaining control of their operations through proven gaming suppliers.
