OlyBet, the online gaming and sports betting operator in the Baltic region, has signed a contract with Zalgiris Kaunas to sponsor the basketball club for a fourth consecutive year.

OlyBet

Based in Kaunas, Lithuania, the club reached the final four of the EuroLeague last season.

Veiko Krünberg, managing director of OlyBet, says that the company entered the Lithuanian market in 2015. Knowing the importance of basketball in the country, OlyBet was eager to grab the general sponsor position of Lithuania’s top club from the very beginning.

“We are proud to have contributed to the club’s success during the last three years and after the they reached the EuroLeague final four last season, we were even more excited to continue our support for the fourth year in a row,” Krünberg said.

Basketball is one of the most popular sports in Baltic countries Lithuania, Latvia and Estonia, and the announcement comes a month after OlyBet became the title sponsor of the new Estonian-Latvian Basketball League.