Superbet Group will adopt OKTO’s omnichannel payment technology through a new partnership.
The unified payment platform has been activated in Superbet’s retail and online channels, creating digital payment experiences across multiple touchpoints for Superbet customers.
The OKTO.WALLET solution is now available in all self-service betting terminals throughout the Superbet network, across over 1,000 points of sale nationwide.
Meanwhile, the cashless solution will be extended in electronic gaming machines to support the group’s digitalisation strategy and aim to enable a safe, secure and convenient experience.
Ciprian Lazăr, director for Romania retail & multichannel operations at Superbet Group, said OKTO “offers complementary solutions to Superbet’s digital strategy that are in line with the group’s efforts on responsible gaming and compliance, with all legal provisions imposed by market regulators in countries where our group and its brands are active.”
Superbet will also employ the use of the OKTO.CASH e-voucher cash payments solution via the integration of the OKTO unified platform with Nuvei’s alternative payment methods.
Simon Dorsen, chief commercial officer at OKTO, said: “Our partnership with Superbet is fully aligned with our mission not only to digitalise the physical payment experience as demanded by modern consumers, but also to provide users with the ability to transact across several touchpoints and channels seamlessly, in a secure manner via a unified payment experience.”
