EveryMatrix has announced the signing of a new partnership with Betting Promotion.

OddsMatrix

The newly inked agreement supports Betting Promotion's expansion of its current sportsbook platform live offering with EveryMatrix's proprietary sports data feeds.

Betting Promotion COO Robert Wintersteller said: "Our aim is to stay ahead of the curve and ensure that our sportsbook is equipped to yield maximum results. In order to expand our live offering even more we have now entered a partnership with OddsMatrix which will help us increase the number of live events and markets for soccer and basketball.”

Powered by EveryMatrix, OddsMatrix Sports Data Feed delivers betting odds, scores, and real-time settlement, with over 35,000 events at peak, covering all major sports and esports events.

EveryMatrix CEO Ebbe Groes said: “The OddsMatrix Data Feeds are highly flexible and can be easily integrated with existing data feeds to help both bookmakers and providers diversify their offering. We are glad to be Betting Promotion's choice for data feeds as they are a successful B2B sports betting company and help them experience accelerated growth."