NYX Gaming has acquired UK-based gaming content supplier Betdigital for a sum that could rise to £24.5m.
The acquisition provides NYX with a game development platform and studio that caters to the UK retail and online markets.
The purchase price consists of an upfront cash payment and earn out over three years, rising to a maximum consideration of £24.5m.
Heath Samples (pictured), CEO of Betdigital, said: “We are well positioned to help NYX gain maximum returns from their plans for omni-channel expansion.
“Being a part of the NYX family will accelerate Betdigital's growth story by leveraging the cross-sell opportunities available with the NYX customer base and by providing them with world-class content."
Matt Davey, CEO of NYX Gaming, added: “In Betdigital, we have identified an asset that will strengthen our reach and underpin the global content strategy of the company.
“Particularly, Betdigital allows NYX to strengthen its position in the UK market, providing another unique flavour of regional expertise and omni-channel content that will benefit NYX and OpenBet customers and shareholders immediately and over the long term.”
