Cyprus-based sportsbook and platform Novusbet will build features without code using Flows’ technology, through a new partnership.
Novusbet can now also automate personalised campaigns, promotions and betting options.
It will also look to respond to changing trends by employing Flows’ no-code technology.
Domenico Mazzola, director of sales at Flows, said Novusbet will now be able to “drive innovation and enhance operational efficiency.”
Simone Suppa, head of operations at Novusbet/Xpress.tech, added the partnership holds “immense potential.”
