The National Football League and Sportradar have expanded their existing partnership, licensing the distribution of NFL official league data and content to more fans around the world.
Sportradar has been the NFL’s exclusive distributor of official play-by-play statistics since 2015. The original partnership included the creation of Sportradar’s Radar360 research platform, which is used by the NFL, its member clubs, and media outlets. These aspects of the partnership will continue in the new agreement. The renewal expands upon the existing partnership, including distribution of data to sports betting operators in the US and internationally. Official licensed data will improve the speed and accuracy of NFL data and enhance protections for consumers. In addition, the sports data company will now have the right to distribute live audio-visual game feeds to sportsbooks in select international markets.
“Sportradar has been an excellent partner the last four years and has provided the league, our teams, and media marketplace with innovative data products,” said Hans Schroeder, executive vice president and chief operating officer, NFL Media. “We look forward to working with Sportradar to deliver fast, accurate official league data that will innovate and improve experiences for our fans across platforms.”
“We are thrilled to become NFL’s exclusive data distribution partner, undoubtedly one of the most important partnerships in Sportradar’s history,” said Carsten Koerl, chief executive officer of Sportradar. "We are confident we will maximise our strong partnership with the NFL and deliver ground-breaking products across the gaming, fantasy and the media worlds. As the unequivocal global leader in sports data, we are ideally positioned to support the NFL in providing innovative products to enhance the way fans experience the game and help maintain the continued integrity of the NFL competition.”