Racing UK and William Hill have teamed up to offer live horse racing via a new bet-to-view service on the Racing UK iPhone app.
Anyone who places a minimum £2 bet with William Hill - via the free Racing UK app - can watch live racing from the broadcaster’s 30 tracks, which include Cheltenham, Aintree, Newbury, Kempton, Goodwood, Newmarket, Epsom, Sandown and York.
The app downloaded more than 100,000 times and now serves over seven million page impressions per month. It features fast-loading racecards and results for all British and Irish tracks, comprehensive racecourse information, statistics, blogs, the latest news, Racing UK’s big-race video archive and the predictor tool.
Users can also upgrade to watch live Racing UK streaming on both 3G and wireless networks. Fiona Stevenson, head of mobile marketing at William Hill, said: ‘‘Our latest mobile partnership with Racing UK shows our confidence in the mobile market. Racing fans can now watch races from the UK’s best racecourses while betting directly with the UK’s best bookmaker, with the benefit of form and data and all while on the move.’‘
