Online bookmaker Bluesquare.com has recently launched its new iPhone web app as part of its mobile phone sportsbook offering.
The Blue Square iPhone web app offers live prices, which refresh automatically within the page. The new web app has been specifically created to allow customers to place bets faster than ever before.
Commenting on the launch, Simon Woolf, mobile product manager for parent company Rank Interactive, said: "The iPhone has revolutionised the mobile industry and, in turn, the mobile gaming industry - it’s already five times more popular than other handsets on our existing mobile betting site. This product complements the iPhone’s ability to get your bet on quickly with the ease of use on the increasingly popular ‘Betting-In-Running’ markets."
The iPhone web app has been enabled by Blue Square’s mobile partner, mkodo. Mark Gibson, business development manager at mkodo, commented: "At mkodo we anticipate that focusing on the growing iPhone customer base and rapidly refreshing prices for betting-in-running will prove to be a great success in driving activity and stakes."
