Customer experience specialists A Game Above and player protection experts Beanstalk, the makers of gambling cessation product GamBan, have formed a new joint venture.

Together, they have released a first product Yield Sec, a technical and advisory solution for government and regulators that caters to one essential across regulated betting and gaming markets: the provision of a protected, licensed marketplace.

YieldSec is a tool to help regulators and government monitor, police and enforce the licensed, regulated marketplace for betting and gaming, by removing black market influence and instability, preventing the failure to fund good causes and the outright theft of legitimate tax yield by illicit black market operators, through their websites and apps.

The dual targets all regulators can focus upon with Yield Sec alongside their mandate are simple: player protection and tax yield.

Steen Madsen, CEO of A Game Above and a member of the Yield Sec supervisory board, said: “The operation of a sustainable marketplace, with cared-for customers and practically excluded minors and at-risk audiences, whilst raising valuable taxation revenues for society, predictably, is the perfect way to support our shared mission across A Game Above and Beanstalk: the customer experience. Player protection and the operation of a sustainable, responsible industry, onshore and subject to regulation, are, in our view, simply facets of the customer experience.”