New Hampshire rolled out its first online lottery products this week, making the US state the sixth to offer draw and/or instant win lottery tickets via the internet.
“We have long viewed ourselves as a player-centric lottery,” said Charlie McIntyre, executive director of the New Hampshire Lottery. “Our focus in everything we do is how best to make our products entertaining and accessible to our customers by creating a strong and positive play experience. Launching iLottery is the critical next wave component in enhancing our players direct interaction with our games.”
To run its iLottery, New Hampshire selected NeoPollard Interactive, a turnkey online lottery solution active in several North American jurisdictions. NPI will provide the platform and manage several aspects of the NH online lottery for the state.
