AvatarUX has appointed a new CEO in Lara Falzon as the company aims to grow in the igaming industry.
Falzon joins from Bragg Gaming Group where she was president and chief operating officer.
Falzon will take her new role in January from Nicola Longmuir, who has been AvatarUX’s CEO since January 2022 but is departing for family reasons.
Falzon said AvatarUX has “grown incredibly fast” and has “made an impression with operators and players alike.”
She added: “I look forward to being a part of the future success story that will take the company to new heights.”
Tomas Bäckman, chairperson at AvatarUX, said the company is “in great hands for future growth.”
