Connect Now has announced the appointment of Edward Ihre to its board as a non-executive director.
Sweden-based independent telephony gaming marketing company Connect Now is a firm using its telephony marketing skills to assist gaming companies with reactivation, validation, migration and conversion of existing customer bases, providing the service in English, Swedish, Finnish, Norwegian, Danish, Polish, Greek, Spanish, Italian, Russian, French and German. Clients include several big brands in the gaming industry, including Betsson and Everest Poker.
Ihre has previously held positions such as managing director of Ladbrokes Poker, as well as director of affiliates at both PokerStars and Bwin. He is now an independent consultant through his own company, Ihre Consulting AB, primarily offering affiliate marketing expertise, acting as broker/agent and providing gaming product management services.
