Digital solutions provider NetEnt has become an associate member of the World Lottery Association, a member-based organisation which promotes the interests of state-authorised lotteries in over 80 countries worldwide.
The company earned its associate member invite partly due to its customer base, which includes global lottery companies such as Lottomatica and Danske Spil.
Per Eriksson, president and CEO of NetEnt, said: “Online casino is about entertainment and excitement and the WLA associate membership is an important quality stamp to NetEnt as we are committed to safe and responsible gaming. NetEnt’s strategy is to expand on regulated markets and becoming associate members of WLA is a significant step for us as we grow our presence further in this important market segment.”
