Interactive scratchcard games developer NeoGames has been granted an operator licence in Denmark by the country’s gambling authority.
“We have high hopes and are thrilled to enter the newly regulated market in Denmark,” said NeoGames managing director Shay Bar-Joseph. “As we have learned in other regulated markets, such as Italy and Belgium, there is a true market need for an offering that does not necessarily focus on hardcore casino, but rather combines a softer and more mass market approach.”
The Malta-based company has already signed deals with a number of skilled and experienced marketing and media companies to launch websites targeting the instant win and soft casino market in Denmark.
“The fact that we already have a few customers that will launch their sites immediately is yet another demonstration of our strategy,” added Bar-Joseph.
