NeoGames and Pinehurst Entertainment have signed a white label agreement to create a new Scandinavian soft gaming offering.

Pinehurst Entertainment will combine its marketing and affiliate experience with NeoGames’ soft-gaming industry expertise to create Lyckoskrapet.com, which will feature a portfolio of more than 80 games that are localised specifically for the Scandinavian market.

NeoGames MD Shay Bar Joseph states that the company is looking forward to expanding within the Scandinavian market and making the appeal for soft gaming stronger.