The National Basketball Association and William Hill have formed a new partnership.
The deal sees William Hill become an authorised sports betting operator of the NBA in the US.
As part of the agreement, William Hill will have the right to use official NBA betting data and league marks across its mobile platforms and in its sports books throughout the US. Additionally, William Hill will be promoted across the NBA’s digital assets including NBA.com, the NBA app, and the NBA’s social media platforms.
Scott Kaufman-Ross, senior vice president, head of fantasy and gaming, NBA, said: “William Hill is a globally respected brand that has set an early standard for sports betting in the US market.
“We are delighted to partner with William Hill as they grow their business throughout the US and are excited to work together to provide a world-class experience to our fans.”
