Nigeria-based sportsbook operator NairaBet has relaunched its affiliate program in partnership with Income Access, part of Paysafe Group.
NairaBet offers markets on Premier League, European and international football matches as well as basketball, tennis, rugby league, baseball and other global sporting events.
Powered by an Optima platform, the brand also features in-play functionality and an online casino with popular slots such as Jurassic Park and Game of Thrones.
“As we have captured more and more of the growing Nigerian online sports-betting market, the affiliate marketing channel has become increasingly critical to our success, so it was a logical decision to migrate our programme to the Income Access platform,” said Akin Alabi, CEO of NairaBet.
“The company’s software is the i-gaming industry standard when it comes to affiliate marketing technologies, so we look forward to the platform providing strong support to our broader player acquisition strategy.”
