Mr Green has won the Customer Satisfaction Award category of the Swedish Gambling Awards.
The Swedish Gambling Awards is a new opportunity for companies active in the Swedish gaming industry. The goal is to highlight and reward initiatives that have shown courage and innovation for sustainable development in the gaming industry in the categories of sustainability, leadership and customer satisfaction.
Mr Green was shortlisted in all three categories and won the Customer Satisfaction Award. The company summarised its approach as using insights to support players.
Its entry concluded: “In a digital environment, everyone knows everything about the customer, but is the insight used to support the players or to drive profits? Through Green Gaming, Mr Green has chosen to serve its players on an individual level and shown measurable positive results."
