Operator Mr Green, in collaboration with BlueRibbon Software, has developed a unique in-house igaming jackpot product entitled Personal Jackpot for its Club Royale members in Sweden.
The move is another step towards offering a fully personalised user experience through the introduction of individual jackpots to its players.
Jackpots, a classic casino feature, have up until now have only been offered as a pooled prize with a low probability of winning.
With Personal Jackpot, each player is a guaranteed winner and the jackpot widget allows players to follow their very own pot building up.
“Our new product Personal Jackpot is a fully bespoke jackpot which adds an additional layer of excitement and anticipation during gameplay,” said Jacqui Gatt, head of gaming at Mr Green.
“In this first version, each player can see their current pot amount in the ‘My Account’ section as well as in-game.
“We look forward to continue development of this exciting new product together with the team at BlueRibbon by expanding our offering across all player segments and introducing more innovative functionalities over the coming months.”
Personal Jackpot has been developed with jackpot marketing platform provider BlueRibbon.
Amir Askarov, co-founder and CEO of BlueRibbon, said: “We are excited to have partnered with Mr Green, an innovative and market-leading online casino brand.
“They, like us, believe that bespoke segmented and achievable jackpots can deliver tremendous added value to players and Personal Jackpot certainly delivers in this regard. In a sector where competition is so fierce, and player demand so high, jackpots can ensure Mr Green will stand out.”
