Quarterly results for bookmaker William Hill reveal that net revenues for mobile gaming has risen 126 per cent in the last quarter with mobile wagering on sports up 115 per cent, aided by the start of the football season across Europe.
Growth continued in sports generally with wagering up 42 per cent overall and with football bets climbing by 49 per cent. Mobile gaming now accounts for nearly a fifth of gaming net revenue at William Hill.
Group net revenue, across all online and offline platforms, grew by 10 per cent in Q3, up four per cent year on year and up 10 per cent year to date, after adjustments.
Chief executive Ralph Topping said: “Online sportsbook staking growth goes from strength to strength, with growth in football wagering accelerating at the start of the new season driven by increased products, successful marketing and a strong focus on our prices and offers ahead of a World Cup year in 2014.
“Our intensive attention to the development of mobile online continues to yield results, generating 41 per cent of wagering in sportsbook.
“During this quarter, results were not as favourable as in the comparable period, with outcomes – particularly in football – going the punters’ way,” said Topping.
“Consequently, gross win margins are below the prior year in both major channels, and below normalised expectations in sportsbook.”
