Element Wave has launched Mobile Moments, a dedicated mobile CRM platform for the gaming industry.
The fully automated solution uses in-app messages, push notifications, real-time analytics and post-campaign reporting to help improve mobile player engagement and retention.
Dorothy Creaven, co-founder and CEO of Element Wave, said: “The gaming industry has been lacking a fully integrated, advanced mobile CRM solution and we believe Mobile Moments is going to revolutionise the way mobile marketing campaigns are carried out within the industry.
“The inability to fully engage and retain mobile players is one of the biggest challenges facing the sector at present.
“Mobile Moments has been specifically developed to solve this problem by analysing every app session, in-app action, deposit and bet placed by every single mobile player,” said Creaven.
