The recent meeting at Kelso marked a milestone for pool betting in the UK, arriving as it did one year since the racecourse became the first of 55 to come together under the Britbet banner to deploy the BoscaBet Tote display platform.
Through the year, the participating racecourses have invested heavily in digital infrastructure in order to deliver BoscaBet’s dynamic display experience to racecourse pool betting customers, including live pricing, racecard data, premium form content and tips.
The feedback from experienced punters and casual racegoers alike has been “overwhelmingly positive”, Boscabet says, thanks to simple-to-use and engaging displays.
There are now over 3,000 displays across the 55 racecourses running on the BoscaBet platform, with Kelso as the first and this year’s Investec Derby meeting at Epsom marking the last course to go live.
Fergal Downey, CEO of BoscaBet, said: “We’ve been honoured to be involved in delivering such a transformative experience for the world’s leading racecourses, and it’s been great to look back on the performance of our platform in contributing to increased turnover on the courses.”
