Serbian sports betting and gaming operator MerkurXTIP has launched itself into the world of esports.

MerkerXTIP and Oddin.gg

The company, which is part of the Merkur Group, has partnered with Oggin.gg to expand its portfolio to meet the rising demand for esports betting.

“We are delighted to extend a warm welcome to MerkurXTIP as they become a part of the Oddin.gg family,” said Marek Suchar, co-founder and managing director, partnerships at Oddin.gg.

“The fusion of their extensive knowledge in the sports betting industry and our state-of-the-art esports solutions is poised to generate a great synergy, fostering success for both organisations.”

Nenad Aleksic, head of online at MerkurXTIP, added: “As we continue to innovate and expand our offerings, entering the esports betting market is a natural progression for MerkurXTIP.

“By partnering with Oddin.gg, we can provide our customers with an exciting way of betting on their favorite esports events. We are confident that this collaboration will be a great success.”