Betsson Group has put its Betsson brand live in Lithuania, transitioning from the Betsafe operation in the country.
The company’s first foray into Lithuania was in 2016 with the acquisition on TonyBet, rebranding it to Betsafe in 2017. The new transition to Betsson, the company said, reflected its “ambition to bring even greater consistency, scalability and brand recognition to its operations across regulated markets.”
“Lithuania has been an important market for us over the years, and this rebrand is a natural next step in our journey,” said Jesper Svensson, CEO at Betsson Group. “By aligning our presence in the market under the Betsson brand, we can tap into broader marketing synergies, strengthen our global identity and continue offering the same great service that our customers know and trust.”
