Golden Matrix Group (GMGI) subsidiary Meridianbet has unveiled an artificial intelligence-powered bet recommender.

Meridianbet Golden Matrix Group

The tool is a key component of Meridianbet’s Atlas sports betting and online casino platform.

The product uses thousands of data points and odds parameters while matching bets to individual styles and preferences, GMGI said.

CRM integration is available for the tool, which leverages Oracle’s data management capabilities for user profiling and segmentation.

The AI recommender supports both on-premise and cloud-based installations.