Mobile casino content provider iSoftBet has plotted a course for major growth over the coming months following the hire of Mats Lundin as head of sales for Europe.
Demand for iSoftBet’s games is at an all-time high and Lundin will be responsible for driving sales in regulated markets across Europe for the developer’s existing portfolio of blockbuster titles, as well as exciting new releases.
Lundin joins iSoftBet from slots developer Play’n GO, where he was sales manager, and will report directly to iSoftBet’s COO, Michael Probert.
Probert said: “The huge increase in demand for our games, products and services has seen us expand our team in recent months, culminating in hiring Mats to drive sales in key regulated markets across Europe.
“Mats has a wealth of experience in the igaming sector and we believe he will play a key role in building even more momentum behind iSoftBet as we continue to establish ourselves as the go-to online casino content provider and aggregation platform.”
Lundin said: “I am thrilled to join the iSoftBet team at such an exciting time for the business. I really enjoyed my time at Play’n GO, but the opportunity at iSoftBet was too good to turn down."
