Yolo Group has appointed former AvatarUX CEO Lara Falzon as the chief executive of its B2B brands.
She will lead on strategy and operations for aggregation platform Hub88, live casino provider Live88, sports betting software provider Odds88 and igaming content provider OneTouch.
Falzon’s appointment comes as Yolo looks to scale in online casino and sports betting verticals.
Falzon said: “I’m thrilled to join Yolo Group during one of the most exciting periods in the company’s history. As proven by its success so far this year, there is enormous potential for innovation, strengthening partnerships and scaling across global markets. “I look forward to working alongside Yolo’s exceptionally talented team to achieve our shared goals.”
Jose Micallef, CEO at Yolo Group Middle East, said: “Lara brings exceptional industry insight gained over many years, along with a track record of delivering impressive results. I am delighted to hand over the baton to such a strong leader. “Lara’s leadership is exactly what is needed for Yolo Group’s continued successful expansion and will ensure the delivery of next-generation solutions that fuel the success of our partners.”
As well as leading slots provider AvatarUX, Falzon’s career experience includes a stint as Bragg Gaming Group’s president and chief operating officer, and chief financial officer at Evolution brands NetEnt and Red Tiger.
Read more: Yolo B2B Products appoints new CFO
