How has the pandemic impacted on supplier and operator strategies in mature and emerging markets? INTERGAMINGi finds out.

Emerging markets

THE disruptive impact of the global pandemic has seemingly served to accelerate the process of shifting players towards digital platforms.

Despite the lockdown that prevented crowds attending live sport, the appeal of placing bets on outcomes held up once top-level competitive action resumed behind closed doors, while the closure of land-based casinos and betting shops has had the knock-on effect of increasing the volume of gambling activity online.

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